This is a dynamic time in travel that finds us at the intersection of technology, social networks and passengers’ desire to customize their travel experience. Airports are uniquely positioned to harness the change, flip the paradigm and “take back the traveler” by establishing a level of relationship not possible in years past. Airports acknowledge the rapid ascent of mobile, but few have developed an effective strategy to harness its reach and impact. Mostly because native apps are expensive to develop and the value proposition is weak for individual airport apps that struggle with low adoption and engagement rates.
SecurityPoint Media’s Universal Mobile Platform for airports changes all that. Simple. Global. Airport centric. Passenger focused. The platform gives airports access to a low-cost, low-friction solution that includes i) a robust Mobile App; ii) sophisticated Customer Relationship Management (CRM) platform and; iii) actionable Business Intelligence (BI) functionality. It enhances the travel experience by enabling airports to establish authentic relationships with travelers and participate in two-way dialogue that improves service and delivers value by communicating information, adding convenience and saving travelers most valuable resource – time.